New Direction. Old Reputation.

Altamont Physical Therapy has been a mainstay of its community for decades. The practice had a reputation for excellent care, but the business was not growing. Before re-branding and launching a successful marketing campaign, when APT was mentioned, people would say: “Of yeah, those two old guys, right?”

That has all changed. The new owner/practitioner is dynamic and has a winning personality, as do the new staff members he has added to the mix.  Together the group provides personalized care in an upbeat and supportive atmosphere.

It was clearly not only an opportunity to herald new ownership, offerings, and practitioners, but also a perfect time to communicate with patient prospects where it was not well known, beyond APT’S traditional market area.

It was also time to shift how prospective patients selected physical therapy practices from location-based (“It’s close, I may as well go there” or “It’s too far, so I won’t go there”) to specialty and lifestyle-based care in a lively and supportive atmosphere.

We built a campaign rooted in information about care solutions new patients could expect, and focused efforts on personal appearances by the new owner, branching out from hyper-local locations to those further afield. Sites ranged from senior centers to half marathons, Parkinson’s support groups, high schools, libraries and much more, while launching a print campaign, assertive social media, a fresh new brand logo and an engaging new web site. The new owner’s story was picked up by a well-known publication with wide distribution in the surrounding areas.

I knew the campaign was succeeding when I arrived for an appointment and every spot in the parking lot was taken. The price of success.

Altamont Physical Therapy: Reaching New Heights in Rehabilitation and Wellness